MCDONALD'S - TRUCK FLEET GRAPHICS

For McDonald's new truck fleet graphics, we worked with Arc Worldwide to create a number of ultra-wide large format images.  Our challenge was to seamlessly composite studio food photography with location backgrounds,  match lighting, and apply an overall color grading,  all while managing massive file sizes that exceeded 50,000 pixels in width. 

Client:  McDonald's       Agency:  Arc Worldwide      Photographer:  Leigh Beisch, San Francisco

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